Here are a few ways that advisors can show their clients that they care this holiday season.
To understand how generational gaps impact your marketing strategy, we’re diving into the digital media that can be used to connect with prospects in different age groups.
As someone who uses several of the Google tools in my own business, there are certain ones I recommend to my clients when they’re looking for a way to make their everyday tasks a little easier.
Let’s look at six ways wealth management firms can improve their client engagement.
Here are some tips to help you create the right environment for recording so that your videos look and sound incredible.
Let’s take a more in-depth look at live and pre-recorded webinar formats, and what to consider when choosing which one is right for you.
Here’s what financial advisors need to know about creating video content versus a podcast.
If you wonder whether your firm’s website should be ADA compliant, the short answer is “yes.”
Collecting client feedback doesn’t have to be a complex process.
In my previous article, I talked about how important it is to know who you best serve and what types of people and personalities are right for your firm. Now, let’s determine how to reach those people and grow your firm.
Not everyone in your local area will be a good fit for your business. You need to strategically think about who you serve best before you go knocking on every door in town.
If you are going to take your own headshots, here are the things you need to know.
Recognize everything a successful content marketing plan requires. That way, you can get started and improve your efforts along the way.
Here are the mechanics and benefits of submitting custom content to relevant publications.
To promote your financial services using content marketing, start by harnessing the power of your own website, social media and email marketing tools.
Most financial professionals fail to maintain a regular content publishing schedule. It’s common to set out with the best intentions only to find yourself neglecting or abandoning your efforts along the way. This is why it’s important to establish a schedule and stick to it.
Now it is time to go in-depth into how to optimize your content for search engines.
Adding a featured image is an essential part of creating effective website content.
Selecting a strong keyword phrase is essential to getting your content recognized by search engines.
There is a strategy for creating titles. Used properly, it cuts through the noise and gets your content noticed. Once someone reads your content, strategically chosen subheaders within the body of your post keep them reading.
If you stick to these basic elements when creating your content, you’re covered.
I will talk about the four different types of content you can create and what is unique about each one.
Advisors take pride in building, cultivating and nurturing their relationships with clients. But how do you form this type of connection with a person who is likely just researching you or your services online?
I have created a series of articles, The Ultimate Financial Advisor’s Guide to Content Marketing, to serve as a one-stop guide to content marketing for financial advisors.
If you aren’t sure where or how to start with video marketing, here are a few tips to get you moving in the right direction.
Here’s a checklist for the common areas of your office so your clients have the most pleasant experience possible.
How do you compete with the electronic bombardment facing your clients and prospects and get your email to stand out?
Now that you understand the importance of creating a solid content marketing strategy, it’s time to get published!
Here are five tips to make sure your public relations reinforces the image you’ve worked so hard to maintain.
It is a great idea to send out emails to your contacts in the most efficient way possible, but it is also unprofessional to share their email addresses with one another.
Stock photos are a great way to enhance your firm’s brand, but beware before you copy and paste whatever picture grabs your attention from Google images – it could cost you!
I will cover the details about the ”how-to” of lead nurturing and provide you with the actionable steps and even a few checklists and templates to get you started.
People want to do business with people with whom they are comfortable. You have to nurture those leads.
There are two primary ways to get leads. One is through referrals and/or centers-of-influence (COIs); these are based on word-of-mouth recommendations. But I am going to focus on your website and social media traffic, as these are things over which you have more control.
In my last article, I gave an overview of marketing funnels and their important role in marketing for financial advisers. This article will cover the first step – lead generation – and why sales is no longer about the calling list.
Your business name is your firm’s first impression to the public and potential clients. Choosing a name is a critically important decision and choosing a good one drives revenue. Choosing a confusing name or one that is hard to understand will lead to spending as much time explaining your company name as in finding new clients.