How to Become a Thought Leader
About This Episode
A couple of weeks ago I was sent a new industry report, the Visible Experts Study, from the Hinge Research Institute. It shows what it took for 220 thought leaders to gain recognition for their expertise, how thought leaders and their firms benefit from that recognition, and how techniques to build visibility have changed over the years.
About Our Guest
Here to discuss that report is Lee Frederiksen, the managing partner of Hinge, a marketing firm for the professional services industry. He has studied thought leadership and is an expert on using online marketing to drive growth, and he is a pioneer in the field of research-driven marketing. Lee has created growth strategies for top brands, including American Express, Capital One, Monster.com, and Yahoo!