With a history dating back more than 100 years, Transamerica is recognized as a leading provider of investment, retirement, and life insurance solutions, serving millions of customers throughout the U.S. Our passion is empowering people to live well tomorrow through the financial and health-related habits they form today.
THE IMPACT OF BEHAVIORAL FINANCE ON THE PSYCHOLOGY OF INVESTING
Behavioral factors can significantly impact a client’s financial wellness. This executive brief focuses on four — Future Concept, Impulsiveness, Materialism and Financial Literacy — to provide insights into identifying and addressing each factor during financial coaching, which financial professionals can use to create the optimal plan for each client.
Behavioral Finance: The Power of Behavior to Build Wealth + Health
From the sage investor to the novice with little to no experience, humans are inherently emotional and often irrational when it comes to money decisions. This year alone, we’ve already seen how a global pandemic, unstable markets, and a sensationalized news cycle can influence investor behavior. This begs the question: How can financial professionals help keep their clients on track through uncertainty? This presentation will cover:
- How investor behavior impacts long-term financial security
- Why behavioral finance insights are more important now than ever
- How to save investors from the fallouts of emotional investing
- And cover effective tools and strategies to help clients weather the storm