JPMorgan to Double Advisers as Wall Street Vies for Wealthy

JPMorgan Chase & Co. is planning to more than double the advisers in its traditional broker business as the Wall Street giant plots an expansion in wealth management amid intensifying competition for rich clients.

The bank aims to hire more than 500 advisers in coming years, bringing its total in the unit to 1,000, said Kristin Lemkau, who oversees the lender’s U.S. wealth-management arm. JPMorgan will also try to knit the unit closer to wealth managers who work in retail branches and help advisers more efficiently guide clients to other parts of the bank.

“We need it to be hands down the best place to work and we need them to believe that with conviction,” Lemkau said.

Banks are competing aggressively to serve the growing ranks of America’s multi-millionaires and billionaires. Citigroup Inc. is expanding wealth-management offerings around the globe and Deutsche Bank AG has added private bankers to cater to the rich, many of whom have seen their assets rise amid roaring stock markets and rising home prices.

The effort will be led by Phil Sieg, a former Bank of America Corp. executive who was tapped in April to lead JPMorgan Advisors. The unit is separate from JPMorgan’s private bank and from Chase Wealth Management, which has roughly 4,000 wealth managers in U.S. retail branches.