Quant-Inspired ETFs Are Breaking Records and Beating the S&P 500

The great stock-market rotation is revitalizing a $1.4 trillion corner of quantitative investing and handing ETF managers a rare opportunity to outperform the S&P 500.

Systematic strategies wrapped up in exchange-traded funds -- known as smart-beta products -- took in a record $28 billion in March, according to Bloomberg data. After luring almost $7 billion so far this month, total assets are at the highest ever.

Investors betting on a post-pandemic world are sending cash to riskier companies acutely sensitive to the economic cycle -- led by the famed resurgence in the value factor. And as the safety trade in Big Tech eases, equity gains are broadening and popular allocation styles like momentum are rebounding.

All that means the smart-beta industry, which touts the virtues of diversification, is looking particularly smart.

“Investors have rotated away from mega-cap growth stocks that dominate the broader index-based ETFs toward more economically sensitive styles including value and equal weighted,” said Todd Rosenbluth, director of ETF research for CFRA Research.

Leading the way are value equities like banks and travel operators that are coming back as vaccines roll out. Funds tracking value attracted almost $29 billion in the first three months of the year in their best quarter for inflows on record, led by the Vanguard Value ETF (ticker VTV) and the iShares MSCI EAFE Value ETF (EFV).