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As an individual financial advisor, you may have wondered if you really need a presence on social media platforms. The short answer is “yes.”

There are countless reasons why having a social media presence is a good idea for your business, from being more accessible to your clients to establishing credibility. However, the problem that many advisors run into is that they’re trying to do it all.

The key to effective social media management is understanding you don’t have to be on every platform. You just need to be where your clients and prospects are. By focusing on just doing one thing well and then building from there, you can get the most out of your social media.

How do you choose which platform to focus your time and energy on?

Let’s look at the four most popular social media platforms for business, who’s using them, and what type of content is the best fit for each one.

Facebook

Cost

Signing up and posting on Facebook is free. If you’re looking to do specific marketing activities like run ads, your costs will start at roughly $0.97 per click and increase from there.