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Should you include Clubhouse in your online marketing strategy for 2021? Here’s my breakdown.

What is Clubhouse?

Clubhouse is the new hot social media app, an audio-only platform in which users can join discussions in chat rooms.

According to Influencer MarketingHub, Clubhouse had 10 million downloads as of February 2021 and two million weekly users. These numbers are miniscule in comparison to the more popular apps such as LinkedIn, Instagram, and other social media apps, but its exclusivity is part of the draw. At this point, you must be invited to join Clubhouse by an existing user.

However, that hasn’t stopped the app from gaining steam. Celebrities such as Kevin Hart, Oprah, and Chris Rock are Clubhouse users, according to Businessofapps. Clubhouse was launched in 2020 during the pandemic, and quickly gained popularity in the first two months of 2021.

Clubhouse is only an option for iPhone users although there is talk of an Android app.

Why people like it

Clubhouse has become the new hotspot for online networking. I’m not a Clubhouse user yet, but here are the reasons I’ve heard people love it.