One-Sentence Elevator Pitches that Get Prospects' Attention

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Everything you’ve been taught about elevator pitches is wrong.

I’m here to show you a much simpler way. True to my concise and brash style, they’re all one sentence long.

What is the point of an elevator pitch?

Here’s why advisor elevator pitches stink.

The job you do is broad, and much of your value is intangible. This is a very poorly marketed profession with a bad reputation. When someone asks you what you do, the point of your response is not to impress them – because for all the reasons I just said, it’s impossible.

Your goal is to get them to respond

Period.

The pitch isn’t about you; it’s about them.