How to Develop a Content Strategy
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“I don’t have time.” “My clients take first priority.” “I don’t even know how to get started.”
These are all valid reasons to be hesitant to create and execute a content strategy for your financial advisory firm. After all, writing – good writing – takes a significant amount of time and resources.
But time and again, I see that if there’s any type of marketing your advisory firm should be investing in, it’s content marketing. There’s a reason why the adage, “Content is king,” rings so true. According to the Content Marketing Institute (CMI), 72% of marketers say content marketing increases engagement – and the same percentage say that it has increased the number of leads coming into the funnel.
The issue is that many businesses do not know how to use content marketing to their benefit. In fact, according to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy.
You wouldn’t start a business without a solid business plan and strategy. So, why would you embark on developing a content marketing program without a solid content strategy?
Today, I’m going to help you get your financial advisory firm’s content strategy off the ground with a few basic steps.