As an advisor and business owner, you know that growing a client list and generating continuous leads relies on a strategic marketing plan.

But traditional marketing strategies won’t cut it anymore. The digital shift in marketing demands you double-down on a niche and a specialty.

If we learned anything in 2020, it’s that avoiding adapting to digital is the number one reason why most marketing strategies fail. But successful firms understand the growth of their client list is related to the quality of their online presence.

Nobody wants to make mistakes when it comes to their marketing efforts. But the best part about digital marketing is that mistakes are, for the most part, rectifiable.

As we head into the new year, I want to set you up for marketing success. I rounded up the six key reasons your marketing strategy will fail in 2021 and how to avoid them: