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The controversy surrounding wearing a mask boldly illustrates a pervasive issue for advisors and their clients.

If I hold one view and you hold another, you’re not going to change my mind. It doesn’t matter how passionate you are or the merit of your views.

Wearing a mask

Wearing a mask to suppress the spread of COVID-19 is supported by the American Hospital Association, the American Medical Association, the American Nurses Association and most researchers and public health experts.

The Center of Disease Control agrees. Its director, Dr. Robert R. Redfield, stated: “Cloth face coverings are one of the most powerful weapons we have to slow and stop the spread of the virus – particularly when used universally within a community setting. All Americans have a responsibility to protect themselves, their families, and their communities.”

Support for wearing a mask has become a political issue.

Of course, there can be legitimate medical reasons for not wearing a mask, including breathing issues (like asthma), those who are unable to remove a mask without assistance and others with behavioral or psychological issues.