The Three Areas to Get Clear on Your Best Path to Growth

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In the pursuit of growth it’s easy to go astray.

As you look to grow your business (and self), it’s easy to get paralyzed by uncertainty. In an effort to avoid doing too much of the wrong things and too little of the right things, many people do nothing.

When clients come to me, 90% of the time they want to be told what to do. They have the will and energy to run at goals but have no idea where to start or how to best get there.

If this sounds familiar, don’t despair.

Clarity on “what to do” begins with these three areas:

  1. Business goals – what do you want to achieve?
  2. Target audience – who is going to help you achieve those goals?
  3. Resources – what are your strengths and opportunities?

Getting very tactical means answering the question, “What do I need to do today (or this week)?” You need to break your big goals into smaller goals (Read: The Downside of Thinking Big, Think Small to Grow).

For example, to add $20 million in new AUM with new clients with at least $1 million in investable assets, you need to be explicit about those goals.