Looking to Evolve Your Business? Avoid This Common Mistake

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When failure isn’t an option, neither is progress.

We need to progress to grow, because what got you here won’t get you to your desired future state.

Growth is cyclical – try, learn and progress. In an ideal state the process is – try and progress – you get it right the first time and never have to iterate. But the ideal state is unfortunately not realistic.

The cycle of growth

To try is to initiate change or progress towards a goal.

To learn is to be open to feedback, to use quantitative and qualitative data to iterate and inform future attempts. To learn is to not just be open to failure, but to seek failure as essential information.

To progress is to advance or improve in a way that positively impacts your outcomes.