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Nature is our greatest teacher. After spending a couple weeks on a small lake in Vermont this summer, I saw how fishing provides a framework for prospecting – the process of finding and converting a lead to client.

My eight-year old daughter loves to fish and over the years she’s gotten better, largely from practice.

Watching her catch fish after fish reminded me of the patience, persistence and intention needed to get leads.

To keep it simple, there are three components that influence your ability to generate leads: location, bait and the ability to reel them in. These three components, put into practice, significantly improve your ability to generate organic leads.