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When were you last moved to take action? For me, external forces influence my behavior many times a day.

When did you last move someone to act? Just as likely, you influence others daily.

When did you last close a sale?

Did that question make you uncomfortable?

As a financial advisor, part of your job to inspire action – save, invest, or get a will, living trust, power of attorney. You teach people to be intentional about their financial decisions and actions.

Your prospects and clients need your expertise and you have a desire to help.

Yet, when it comes to business, many advisors are deeply uncomfortable with selling. The idea of promoting and speaking about their expertise and services evokes fear and shame. Often selling is so difficult it leads to inaction and avoidance.

To sell is to move people to act (often in their best self-interest).