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Email marketing has been around for decades, but it’s far from dead. Not only is it still going strong, but it is more effective than ever. As technology continues to advance, email-marketing strategies can become more personalized and effective.

Marketing automation is the key to this progress.

My series, The Financial Advisor’s Guide to Email Marketing, helps financial advisors understand how email marketing works so they can properly use financial email marketing strategies to connect with prospects and gain more clients.

I’ve covered all of the essentials of email marketing in previous articles in this series.

Now I’ll show you how to take your email marketing to the next level with automation.

What is email-marketing automation?

By using email-marketing automation, you can create and send relevant, timely, and personalized emails to the subscribers on your list automatically, based on criteria you set that aligns with your email-marketing strategy.

Rather than being confined to sending out broadcast emails – sometimes referred to as email “blasts” – email-marketing automation sends the right messages to the right people at the right time.