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Given the deep disruptions in your life and your practice from COVID-19, what I will share may seem illogical.

This is a promising time for financial advisors to propel your practice to the next level. You must avoid the common mistakes that can thwart your marketing and growth.

The steps to move your business forward are similar to moving into your dream house in your ideal neighborhood.

How can you make the most of this opportunity?

1. Move readiness – Clean out the marketing junk

When moving, if you have not used something in the past year, it is time to donate, sell, or trash that item.

Take inventory of your marketing. Identify which strategies and tools are essential to your practice and which are not.

In essence, clean out your marketing junk.

When taking inventory, review your analytics to answer questions like:

  • How many website visitors are you getting a month?
  • How many prospects (potential clients) are you adding to your marketing database in a given quarter?
  • How many new clients are you adding in the average year?

For example, do you leave content on your website that is out of date? Are you subscribing to content services or marketing applications that you barely use?