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How can you, as a leader in a profession that provides professional financial planning and money management services, reassure your team and your clients?

Given the enormous challenges we face, our clients, staff, family and friends need calm and confident professionals in their lives. People are concerned not just about their savings and investments, but also their livelihoods and health due to the coronavirus pandemic.

As a small business owner, I understand how the current realities feel. With this in mind, I offer the following thoughts, which I hope are helpful to you in the coming weeks and months.

Long-distance collaboration

Find ways to build rapport even when you can’t be in the room with your clients.

Clients want this type of relationship all of the time, but it has come into even clearer focus during the current moment, when the spread of COVID-19 has required many people to self-quarantine for their health and safety.

The technology your advisory firm uses will mean the difference between clients who feel reassured and confident, or clients who feel panicked and uncertain.

One way to make sure you soothe fears is by having a solution in place to make collaboration a constant no matter what else is going on. For instance, use an investor portal with real-time collaboration tools so a client who logs in to check their balance can message you immediately, without navigating to a different website, text message, or phone call.