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Marketing personalization is increasingly easier and popular. Indeed, your prospects and clients expect relevant and personalized content. Apart from being an expectation, personalization is a necessity in order to stand out.

Below I outline what marketing personalization is and how advisors can use it in this digital age.

What Is marketing personalization?

Personalized marketing is one-to-one communication. The idea is to deliver content that is targeted to a specific individual. It can be anything from as small as writing a person’s name in an email subject line to actually sending an entirely customized email to a prospect or client. Personalization makes your prospects and clients feel like they are unique and that you know their needs.

Personalization increases customer satisfaction and brand loyalty and drives revenue.