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Don’t look at me like I’m crazy – hear me out. TikTok in 2020 is what Instagram was in 2012. Here’s why you want to get there first.

What is TikTok?

According to Oberlo, TikTok is one of the fastest growing mobile apps on your phone. It allows you to post 15-second videos of yourself lip syncing and dancing to music. Like Instagram and Snapchat, TikTok is predominantly used by the younger generations, in this case Generation Z.

Before you write this off and say it’s not for you, hold on a minute.

  • What teenagers do actually does influence the older generations (stop denying this).
  • You’ll be able to quickly produce cool, relatable content that you can repurpose and use in other parts of your marketing. This will elevate your engagement on those channels as well.
  • Very few, if any, advisors are going to be willing to take a risk on this – which is exactly why you should.

Good. Looks like I was able to get you to suspend your forefinger before you clicked off this article. Thanks for staying.