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Have you ever considered launching your own podcast, but stopped because you weren’t sure if it would be worth the time and the effort involved?

Telling your story is essential for differentiating yourself and building a successful business. Social media, blogs, and email marketing are some of the ways to reach your audience.

And then, there’s podcasting.

Podcasting has exploded in popularity over the past few years (700,000+ active podcasts are available for download), and the trend shows no sign of slowing down. Given our jam-packed lives, consuming content “on-the-go” isn’t just a matter of convenience. Some days, it’s our only chance! A great podcast makes a long commute or a tough cardio session more enjoyable and more productive.

And while content-on-the-go has earned its place on most of our smartphones, most advisors still don’t fully appreciate that podcasting gives them access to a powerful marketing platform.

Podcasts are unique in their capacity to build a deep personal connection with your intended audience. Think about how much more you learn about a prospect or a peer when you speak to them over the phone versus connecting through email. Tone of voice, attitude and opinions all filter in to provide you with valuable insights. Podcasts invite listeners into your conversations – and give them a chance to get to know you as a human being.