Oops I Did It Again: Five Marketing Mistakes You Are Already Making in 2020

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The empty champagne bottles are in the recycling bin.

The calendar flipped to a New Year.

Like many advisors, you made New Year’s resolutions to better promote your practice, meet new referral sources or add more ideal clients.

But sadly, most advisors are already making the same mistakes that will compromise their growth plans for 2020.

Correct these five common advisor marketing mistakes in 2020. Make it your best year ever and stay true to those resolutions.

1. Not having marketing content that speaks to your target audience

Don’t have a specific target market?

Or, maybe you do have a specific target market but don’t have marketing content like website text or presentations which speak directly to that audience.

You are not alone. The majority of advisors don’t even have a content marketing strategy.