Fascinating Research on the Impact of Your Clothes (and Your Shoes)


Photo by Amy Hirschi on Unsplash

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As Shakespeare said, “Once more unto the breach, dear friends, once more.”

Over the years, I’ve written hundreds of articles on many different subjects. None generate as much attention – mostly negative – as when I write about clothes. To avoid misunderstandings, here are some caveats:

  • I’m not trying to tell men or women how to dress.
  • I’m well aware that attire choices are influenced by budget, geography and demographics.
  • I’m not a fashion expert. Nothing I’m relating reflects my personal opinion.

My goal is to report on the findings of peer-reviewed research so you can make whatever decision is appropriate for you.

Summary of findings

This sentence from a study done in 2016 caught my attention: “In a flicker of an eye, people take an insignificant sample of an individual and believe it represents 100% of their personality.”

The study cites ample research supporting the fact that we judge competence, intelligence, likeability, self-esteem, self-confidence, success, authority and beliefs, immediately upon meeting someone, and before they utter a single word.