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Books by advisors are a high-effort, high-cost, low-return proposition.

First reveal: I’m a book author.

Second reveal: I’ve ghost-written hundreds of educational and marketing pieces for advisors.

This warning may seem strange coming from an author – someone who gets paid to write on behalf of advisors – but you deserve the straight scoop.

The sad irony about non-fiction, first-time book authors is that they spend two years writing and editing the book and two weeks promoting it.

You are not going to produce a best seller with a minimal to non-existent marketing plan.

Amazon as your answer? Please. Guess who owns the customer list and “suggests” books by the competition?