What Jerry Seinfeld Teaches Us about Advisor Marketing

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The last episode of the TV show Seinfeld was created in 1998.

Yet the creators of the show, including Jerry Seinfeld, have been going to the bank each and every day for the last 21 years.

Some estimates top $3.1 billion (yes, billion) in syndication royalties and counting.

And consider, not that long ago Hulu paid a reported $180 million for the streaming rights alone for a show that had not been on the air since Bill Clinton was president.

What can results-oriented marketers learn from the greatest sitcom in television history?

Where is “Seinfeld” leading us?

  • Building a franchise or brand pays dividends years and even decades later.
  • You can create entertaining and informative content around the smallest things, just as this “show about nothing” proved. (There is hope for fascinating others with the minutia of 529s and the fine print of 401(k) fees.)
  • Ownership of content is important, as its co-creators Jerry Seinfeld and Larry David get the lion’s share of residuals, while the actors who played Kramer, George, and Elaine get a pittance in comparison.
  • A story told in 30-minute segments is right for our attention span.

When it comes to content, we live in an on-demand video economy.