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To capitalize on the “search economy” like many other advisors, use inbound marketing.

While the marketing principles of providing useful content and “giving before you get” go back more than 100 years, the term “inbound marketing” is relatively new, coined in 2005.

Inbound marketing is a coordinated strategy that includes content marketing, social media promotion and search engine optimization and can add web content management and marketing automation to the process.

Many financial advisors have asked me these questions: How can I get started with inbound marketing? What can I do to avoid wasting my time?

Gain rapid acceleration by avoiding these five common inbound marketing mistakes.

  1. Starting your inbound initiatives without a content strategy

Strategy before tactics . . . always a sound marketing guidepost.