How to Brand Yourself as an Expert Eight Reasons to Use Content Marketing
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Content is the foundation on which online marketing is based. Whether it is a social media post or a blog article, it reaches out to people and positions you and your brand as an industry expert.
According to a study by KISSmetrics, 96% of website visitors are just researching and don’t want to be contacted or begin a relationship. Website visitors come to learn, not to be “salesmanned.” They seek value, not an advertising message.
Good content lets them learn and engage in a low-pressure way. This is not the time to request a meeting, but to give them value and a reason to provide you with their contact information. Content marketing provides value to your reader and it will have a very positive effect on your business.
Here are eight reasons to use content marketing to establish yourself as an expert:
- Establish credibility
Consistently creating quality content related to topics your target market is interested in will not only attract them to your website but it will also establish yourself as a subject matter expert. This will showcase your knowledge and highlight your experience within your field. When people see your qualifications first hand, they’re more likely to trust you and buy from you.
- Add value
In today’s world we deal with a lot of content overload. People are grateful if you share something that helps them and adds value to their lives. When you are careful about the types of information you share your content is more likely to be regarded as useful or helpful, and less likely to be skimmed over or deleted.