Venerated Voices 2012 Q3
2012 Q3 Updated Rankings
Advisor Perspectives, a leading publisher serving financial advisors and the financial advisory community, has published its quarterly update for the Venerated Voices awards. Rankings were issued in three categories: The Top 25 Venerated Voices™ by Firm, The Top 25 Venerated Voices™ by Author and The Top 10 Venerated Voices™ by Commentary.
Leading the Top 25 Venerated Voices™ by Firm category was Crestmont Research, an affiliate of Crestmont Holdings, LLC founded by Ed Easterling. In second place was The Leuthold Group, followed by Grantham, Mayo, van Otterloo (GMO).
Among individual commentators, the most-widely read was Crestmont Research’s Ed Easterling, followed by Ben Inker of GMO. Jeremy Grantham of GMO was the third most followed commentator.
The most-widely read commentary of the second quarter of 2012 was Nightmare on Wall Street:
This Secular Bear Has Only Just Begun by Ed Easterling of Crestmont Research. Published on July 2, it provided perspective into secular bear- and bull-market cycles. Next was Ben Inker of GMO’s piece Reports of the Death of Equities Have Been Greatly Exaggerated: Explaining Equity Returns, published on August 10, in which he summarized the role of equities in portfolios and analyzed the source of returns. This Is What Bull Markets Are All About was published by Richard Bernstein of Richard Bernstein Advisors on August 14 and was in third place. In it, he compared this year’s bull market to previous bull markets and discussed variables that would cause this bull run to end.
Advisor Perspectives’ website currently attracts over 160,000 unique visitors per month, virtually all of them financial advisors serving high- and ultra-high net worth individuals. The company publishes economic and market commentaries that were submitted by fund companies, advisors and independent research firms. Last quarter, nearly 700 such commentaries were published and made available through a daily newsletter, Research Perspectives, which the company emails to its subscribers.
Venerated Voices™ rankings were determined based on the number of unique readers of each commentary, using data provided electronically by the third-party web analytics service WebTrends. The data were normalized to reflect the fact that usage of Advisor Perspectives’ website grew steadily over the course of the quarter. While for the annual awards for the firm and author, a minimum of four commentaries must have been submitted during the year, any participant is eligible to receive mention in the quarterly update. Each firm and author was assigned a relative score, with a score of 100 equal to average readership.
Advisor Perspectives was founded in 2007 and is based in Lexington, Mass. In addition to Research Perspectives, it publishes a widely read weekly newsletter, Advisor Perspectives, which contains original articles on the markets, the economy and practice management.
Advisor Perspectives will continue to provide quarterly updates to its rankings, as well as issuing annual Venerated Voices™ awards.